Importance of Information Architecture

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Going through the feeds I’m subscribed to, I came across this great article by Keith LaFerriere stressing the importance of educating clients (or yourselves) about the importance of information architecture when doing projects. As someone who has been working in agencies with tight deadlines my whole career, I know (and I’m sure a lot of you do too) that good information architecture is the difference between having a project “that works” and over budget, or a flawless execution of the idea delivered on time and on budget.

The great thing about this article is it shows you the different phases of IA and the details of what should be done during each phase. This not only gives you a check list, but also provides you with ammunition when a client asks why they are being billed for the time.